Our Company
We are doing...
We are an innovative company engaged in the manufacture and sale of Heat-Not-Burn products, especially heat devices and heat sticks. We are trying to build a time on a new category of heated tobacco, we are aiming to make the best balance among tobacco’s benefits, price, and harm.
Mission
Redefine Smoking
- HIMASU, has chosen to do something challenging and beneficial to Humanity. We are dedicated to building a future and redefining smoking for all smokers and smoker-affected humans——less harmful, lower cost. While it’s not harmless, providing adult smokers who are incapable of quitting smoking with a wide range of less harmful alternatives really has a positive impact, and we are convinced that can be a movement to shape a better future.
Product Overview
Our products include a variety of innovative smoking alternatives. Through the continuous development of new technologies and products, we provide consumers with healthier and more budget-friendly smoking options.
Responsibilities
Bring about the world we want to see
Health Advocacy
Smoking is still the biggest issue for health systems worldwide and keeps costing millions of lives. Despite many misconceptions, scientific research shows that Heat-Not-Burn is a less harmful alternative to smoking than burning cigarettes directly. We are making effort to transform and popularize it.
Affordability Innovation
In some countries, the price of cigarettes has increased year after year. As a highly re-purchased commodity, cigarettes have become a luxury for many smokers who are unable to quit. We take responsibility for developing various innovative products to approach a cost-effective way for smokers, increasing the use times of cigarettes scientifically, for the purpose of reducing cost.
Industry Transformation
The new tobacco change is taking place unnoticed, we've designed a transform mode for the conventional tobacco industry. Each industry can become a part of the new time, to approach HNB via a little change, ensuring no one will be left behind and create a win-win situation.